By Stacy Mitchell on March 1, 2011
Increase since 2002 in the number of small specialty food stores: 1,414
Stacy Mitchell is a senior researcher with the New Rules Project, where she directs initiatives on community banking and independent retail. She is the author of Big-Box Swindle and produces a popular monthly bulletin called the Hometown Advantage.
Number of new independent bookstores that have opened since 2005: 437
Increase since 2002 in the number of small specialty food stores: 1,414
Increase since 2002 in the number of small farms: 111,839
Number of farmers markets active in 2010: 6,132
Percentage of active farmers markets started since 2000: 53
Average percentage of shoppers at a large supermarket who have a conversation with another customer: 9
Average percentage of shoppers at a farmers market who have a conversation with another customer: 63
Percentage of bank assets held by small and mid-sized community banks: 22
Percentage of small business loans made by small and mid-sized community banks: 54
Growth in deposits at small banks and credit unions since 2008: $77 billion
Number of chain pharmacy locations that opened in 2009: 177
Number of independent pharmacy locations that opened in 2009: 474
Number of Independent Business Alliances and Local First groups in 2005: 30
Number of Independent Business Alliances and Local First groups in 2010: 143
Percentage change in 2010 sales for independent businesses in cities without a Buy Local First initiative: 2.1
Percentage change in 2010 sales for independent businesses in cities with a Buy Local First initiative: 5.6
Increase since 2002 in the number of Starbucks company stores: 3,297
Increase since 2002 in the number of independent coffee shops: 4,923
Average portion of $100 spent at a Target store that stays in the local economy: $16
Average portion of $100 spent at independent retailers that stays in the local economy: $32
Average amount of local wages paid for every $100 spent at a full-service chain restaurant: $18.68
Average amount of local wages paid for every $100 spent at a full-service locally owned restaurant: $28.46
Minimum amount having a grocery store, bookstore, coffee shop and restaurant within half a mile of a house increases its value: $21,000
* Sources: American Booksellers Association; U.S. Economic Census; United States Department of Agriculture, National Directory of Farmers Markets; Robert Sommer, John Herrick, and Ted R. Sommer, "The Behavioural Ecology of Supermarkets and Farmers' Markets," Journal of Environmental Psychology, 1981; Federal Deposit Insurance Corporation; National Credit Union Administration; National Association of Chain Drugstores, 2010-11 Chain Pharmacy Industry Profile; American Independent Business Alliance; Business Alliance for Local Living Economies; Institute for Local Self-Reliance, 2011 Independent Business Survey; Starbucks annual reports; U.S. Economic Census; Civic Economics, Thinking Outside the Box, September 2009; Civic Economics, Local Works! Examining the Impact of Local Business on the West Michigan Economy, Sept. 2008; CEOs for Cities, Walking the Walk, August 2009.
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Stacy Mitchell is a senior researcher with the New Rules Project, where she directs initiatives on community banking and independent retail. She is the author of Big-Box Swindle and produces a popular monthly bulletin called the Hometown Advantage.
